Climb Search Engine Mountain
Search Engine Optimization can be miserable without the right guide.
Search Engine Optimization is a tough game but everyone’s got to play it.
The proof is in the pudding
The first image shows a case study on two of my own pages for one search term, a company paying to be at the top of the search engine for the phrase “airbrush artists in Boston” followed by two of my websites which rank organically on google maps. This took me a few years to be numbers one and two, however, I was able to get in the first page within ninety days without spending any money. You can also teleport to the top by paying CPC “cost per click” advertising.
Another Case Study
The next image is a search for Water slides in Massachusetts, which is a page I built about five years ago. I have updated it five times in the last two years, however, it still ranks organically for that term. By cross referencing paid terms with organic results, we can begin to plan the pages for your business. There are no cheat codes; this takes a lot of work. However, this is fundamental to any business. I barely market services on social media and go straight to google since it has worked for me for a long time. Every business can make a different plan to reach consumers. This may sound easy; however, the hard part is actually converting the potential customers into paying clients. Please send me a message if you think this is something in which you are interested. 
Search Engine Consulting
Directly from Roscoe Lamontagne
$300/Session
- Hands on three-hour strategic breakdown for your business page. Face to face meetings would be held in Boston, MA.
- We will break down competitive companies in your industry, targeted words, and most importantly, we can find routes that your competition is not yet using. You will leave the meeting with a generated action plan so you can start your climb up search engine mountain. We can also meet on Google Chat with Screen Share enabled anywhere in the world.
| Being a Search Engine Optimizer is like being a baseball player. You must always train and be up to date on the algorithms. It can consume almost a full year’s schedule. Why do we play SEO? So we can get hits, home runs, and the contracts. SEO is rewarding like baseball. You can be a profitable business if you can capitalize on some good organic keywords. That is, if they have proper landing pages, offers, and calls to actions. When people show up to your site you need to make sure they don’t just leave because that makes your ranking irrelevant to being profitable. There is no quick fix in this game. There is a lot of trial and error, strike outs and home can come at any attempt. It took me a while to grasp this game, and I was pretty pessimistic my first few months. Once I started ranking #1 for some keywords and getting what I wanted, I started to feel like a slugger. Like playing baseball, SEO is drawn out, long and tedious. There are no time limits or easy fixes. If you try to cheat you will get penalized by Google like you took internet steroids. There are giant companies that have been dropped to the bottom of Google for their internet deeds. Is there any legal performance enhancing drug? Sort of – you can buy Google’s time. There is a form of Search Optimization called Pay Per Click Advertising (PPC), where you can pay to show up above all the other competition you choose. You can pinpoint the area you want to show up in and you can choose phrases you don’t want to show up for. There is a catch which is that you have to pay for every single click you receive. Since you’re paying, it is best to have beautiful, smart landing pages that help you close the deal. If not, you will be wasting your money. I do believe in the system, spend well over $1000 dollars a month on Google Ad Words, and I would not consider leaving the program. It sure hits a pretty good average. What I suggest, depending on how aggressive you want to play, are a few options. If you have at least three month’s patience you can go the organic route, where you can create keywords that will show up in the playoffs. The other option is to do both: build your organic SEO campaign, as well as a PPC campaign to ensure you get visits, while you work on a solid and efficient way to get hits organically. Whatever you do, make sure you play fair unlike some agencies who practice the illegal internet black magic. Google is completely against these black hat agencies. These agencies promise their customers results by cheating. They may hit a few seasons but once Google finds out, your pretty campaign will be struck out. You might want to go back into the triple A leagues and find a new agency. |
